Understanding SEO strategies

I would like to talk a little about SEO strategies and how it can be used to your advantage. This post may be interesting for a professional SEO as for professionals who have their own business and want to understand a little more about it.

The SEO produces numerous benefits. They include a larger area of ​​visibility in the result pages of search engines (search engine results pages, or SERP), a factor of trust historical and a lower cost of ownership. The benefits of SEO are quite durable. Next, we will explore these benefits in more detail.

According to a survey by Prospect, more than 60% of users click on organic search results. Therefore, most of the people rely on these results. Optimize your keywords niche helps in getting higher conversion rates.

Advantages of SEO:

Lower cost (time);

Sustainable long-term benefits;

Intensifies the natural growth of the site is no guarantee that this compelling content;


Higher conversion rate.

The SEO Process

The SEO process can be broken down into six general phases. They include opening, preparation, execution, monitoring and tuning. The figure below shows the phases connected with arrows. Note that the SEO process is highly interactive. Each phase has its own body of knowledge. Also note that the figure uses arrows to indicate the relative order of each phase and arcs to indicate the interactive nature of the SEO process.

Competitive Analysis: Once you know the type of your business and what your expectations, it’s time to see what others are doing. We study all the “players” in a business area and raise up their positions now and how they got there, in addition to discover who is linked to them.

Assessment of the current state: first there is the site’s current rank (if any) and then begins to examine the internal factors on-page (and the pages of the site), including the old site, tags, structure internal links, duplicate content, traps for search engines and other topics. At the same time, there are external factors.

Search for keywords: search for keywords is the act of identifying and targeting specific keywords, with the goal of creating relevant references in the search engines. The research keyword does not apply to the selection of a domain name, inbound links, composition links, directory listings and many other elements.

SEO Strategies

Search Engine Optimisation strategies via the Internet have evolved. Mastering the techniques of search optimizing (SEO) and (SEM) of the website provides a smart and profitable online presence.The internet, with technology more efficient and accessible, has become an essential source of information. The search engine plays a major role rising to the rank of the second use of the Web after email.All sectors, the number of sites on the Internet is constantly growing offering users an important amount of information that needs to be ranked and prioritized.

With billions of pages referenced the role of research tools is crucial. The engines were to enlighten the user restoring and ordering results based on a search. The latter is done in the database engine and according to the requested keyword, websites will be listed in order of relevance (phase Ranking).From a statistical point of view, a website positioned beyond the third page or after the thirtieth result generates almost no traffic.

In terms of visualization, the distribution is such that about 54% of Internet users consult the proposed first page results, 19% the second and 10% the third.For a successful SEO and positioning a site among the top results, it is important to know how search engines to control the levers of visibility they offer.

The Internet SEO is not an exact science, it is difficult to establish “any ready made” method. A SEO to be effective must constantly question his acquired to deal with the ongoing evolution of the web and its search tools.