10 SEO Tips for Your E-Commerce Website

1. Avoid manufacturers’ descriptions

It is tempting to just copy and paste the descriptions from the manufacturer’s website, but we must resist this temptation. At a minimum, it should be rewritten to make it unique. Learn how to add content to your ecommerce product pages.

2. Add a field keyword to sheets

In the same way that each product of your catalog has a name, price and other information, you should also include a field of keywords for Search Engine Optimization. It may be displayed in the title tags, Meta and also in the body of the page. By adding a product in the database, associate keywords are frequently searched. Everyone does not use the brand name or the product number for searching the web, so this can be a great help to improve the ranking of your pages. We repeat, I know, but find more tips on how to add content to your ecommerce product pages.

3. Keywords singular

One of my principles is to try to optimize my home page and other landing pages with words in the plural. On the other hand, I use the singular for keywords on pages mentioned in point 2. Discover more tips on landing pages.

4. Simplify the URL of products and categories

Ideally URLs should consist of keywords, not unnecessary numerical identifiers or other parameters. If you do not have the ability to use software to rewrite URLs, at least try to limit the number of parameters used. Be careful not to contaminate your URLs with session IDs or worse … make some of the content inaccessible.

5. Accessible products

Make your product pages are as close as possible to your page with the largest Page Rank (2-3 clicks maximum). Many sites drown their products in dozens of pages of categories and subcategories. This can be accomplished via drop-down menu done in CSS or increasing the number of products per page. This board lacks precision. The number of clicks between point A and the target of the click should certainly be reduced, but now we talk more gladly cognitive rates click. It is better to increase the distance between the target and the client links to very low cognitive level, as three clicks to go through everything with a very high cognitive levels between each click. If this section requires further explanation, please ask us in the comments.

6. Uniqueness of the title tag

So that the company name appears at the beginning of the title tag is subject to debate, most agree that there should be no additional keywords will appear. For example, if your company is called XYZ Travels, just include it in the title, not “Travel Agency, Cheap Travels XYZ.”

Duplicate content as little as possible to avoid diluting the value of keywords from the rest of the title.

7. Meta keywords single

The content of the Meta tags, including keywords and description type must be unique on each product page. Although these tags do not have any influence on the ranking of pages, at least they avoid penalties due to duplicate content. Also, do not fill your keywords tag with keywords that have nothing to do with the page.

8. Meta description only

Personally, I like to put in the Meta description tag the same description as the one that appears on the page. This ensures uniqueness on each product page. While respecting the limit of 140 characters for the description appears in Google itself.

9. Reviews of Products

A good strategy to make sure you have unique content is to display content generated by users. Thus allow customers to give their opinion on their purchases, past and future. The ability to filter comments ensures the mastery of which will publish the final or not on your site. Of course, we should not fall into outright censorship of any comments not going in the direction of the company or product. In addition to cutting the want your buyers to leave a comment, recognize weaknesses is also a way forward.

10. Link your pages clothing

Of course, all the pages of your site do not deserve the same Page Rank. Even if your page “Sales” is important, it is not likely to be a source of great organic traffic. Make sure that your most important pages for SEO (categories and products) capture most of the flow of Page Rank, by capturing less important pages. This can be accomplished using JavaScript links, the no-follow attribute or robots.txt.

For more SEO Tips click here.

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