Understanding SEO strategies

I would like to talk a little about SEO strategies and how it can be used to your advantage. This post may be interesting for a professional SEO as for professionals who have their own business and want to understand a little more about it.

The SEO produces numerous benefits. They include a larger area of ​​visibility in the result pages of search engines (search engine results pages, or SERP), a factor of trust historical and a lower cost of ownership. The benefits of SEO are quite durable. Next, we will explore these benefits in more detail.

According to a survey by Prospect, more than 60% of users click on organic search results. Therefore, most of the people rely on these results. Optimize your keywords niche helps in getting higher conversion rates.

Advantages of SEO:

Lower cost (time);

Sustainable long-term benefits;

Intensifies the natural growth of the site is no guarantee that this compelling content;


Higher conversion rate.

The SEO Process

The SEO process can be broken down into six general phases. They include opening, preparation, execution, monitoring and tuning. The figure below shows the phases connected with arrows. Note that the SEO process is highly interactive. Each phase has its own body of knowledge. Also note that the figure uses arrows to indicate the relative order of each phase and arcs to indicate the interactive nature of the SEO process.

Competitive Analysis: Once you know the type of your business and what your expectations, it’s time to see what others are doing. We study all the “players” in a business area and raise up their positions now and how they got there, in addition to discover who is linked to them.

Assessment of the current state: first there is the site’s current rank (if any) and then begins to examine the internal factors on-page (and the pages of the site), including the old site, tags, structure internal links, duplicate content, traps for search engines and other topics. At the same time, there are external factors.

Search for keywords: search for keywords is the act of identifying and targeting specific keywords, with the goal of creating relevant references in the search engines. The research keyword does not apply to the selection of a domain name, inbound links, composition links, directory listings and many other elements.


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