SEO Strategy: Building Internal Links

Internal links are links that lead to different pages within the same website. We can find them in a navigation menu within the content, footer, etc..

It is known that every website should have a consistent navigation structure and easy for both the user and search engines. All pages must be interconnected (through links) and it is recommended that no page is more than 3 clicks from the home page.

In an SEO strategy, construction and improvement of internal links plays a key role as a correct analysis and development of internal links of a website, you get the following benefits:

Improved positioning of chosen keywords in SEO strategy.

It allows search engines to index effectively each and every page of your website encouraging the Search Engine Optimization.

Makes it easy for search engines and users clearly understand what are the hierarchies of the various pages to improve navigability and visitor experience.

Increase the page rank of the internal pages of your site

Increases the likelihood that the user stay longer in your site browsing from page to page in search of information of interest.



It is noteworthy that there are different types of internal links and their classification is related to the location of each within the website.

Depending on the location, I make the following classification ordered by importance and should aim to work with each of these categories in your SEO strategy:

Links in context: Those who are present within the text of a page. They are very common in blogs, where there are items of the same category or topic you need reference through a link.

It is very common within the text of each post, a couple of links that lead to other related pages.

To optimize the context bindings, just simply ensure that each article, news, event, etc, having at least one link within the text that points to another related page. And the link should be the keywords of the other page. Ex: It is not the same as saying: “To read about link building click here ….” to write a post saying: “As mentioned in the link building SEO strategy all ….”

In the first case the anchor text of the link is “here” and the second “link building”, making it much more relevant to Google and the user read the second.


Related Links: These are links that supplement the information content presented. It is also typical to see them in the Blog, where at the end of the post are links to other related posts that might interest the user.

Amazon was one of the pioneers in the sense of putting the book under the person was buying, something like this: “if you are interested in this book, you may be interested …” and below put a list of 5 books led to other pages within Amazon.

In the case of blogs gives much under the heading “Related Post”, which also displays a list of links with the titles of each post.

Navigation menu links: They are present in all the pages, and thus the link text is always the same. Usually navigation menu has a horizontal format (and is located in the header) or vertical (and located on the sides).

To optimize these internal links you have to put the keywords in the anchor text and description of the link (labeled “title”). In turn, must be accessible to the main sections of the website through these links.

Links through Breadcrumbs: The breadcrumb is also a navigation menu but which seeks to guide the user in the page. Links are usually next to each other, separated by an arrow. It is also important here optimize these internal links, placing keywords in the anchor text and description of the link (labeled “title”).

Footer links: Those who are in the footer or footer and referenced to internal pages. These links have less value to Google, by the location given on page (are underneath all).

The emphasis should be paid to internal links increases especially when it comes to websites with lots of content (blogs, portals, newspapers). Also if it were merely institutional sites (less content), it is also necessary to raise from the information architecture, what and how will be the relationship between the different pages of the site. Fortunately the work of building internal links is simpler than that of external links, so paying enough attention to internal linking seo strategy, you can improve the website ranking well in the short term.

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