Google has recently released Search Engine Optimization (SEO) guide Google your search engine optimization (SEO) with the intention to help webmasters who are new issues of search engine optimization and wish to improve the interaction their sites both with users and search engines. While this guide does not reveal secrets to position your site first in searches on Google, the fact of following these best practices will facilitate the crawling and indexing of your content by search engines.
The search engine optimization is often to small changes in specific parts of your website. When these changes are considered individually, may be perceived as improvements, but when combined with other optimizations, they could have a big impact on the user experience and site performance in organic search results.
Although the title of this guide has the words “search engines”, since Google recommend you make your decisions on optimization considering the best choice for the users who visit your site. They are the main consumers of your content and use search engines to find it. If you focus too much on certain settings to get a good position in the organic search results, you can not deliver the desired results. The search engine optimization is to show the best of your site in search engines, but remember that in the end are the users and search engines to which you’re headed.
Maybe your site is larger or smaller and offer very different content than the example we offer, but issues of optimization are applicable to websites of any type and size.