For a business, own a blog is a solid medium, the first to support the organization’s website. In fact, a blog, coupled to the original website implies several advantages:
1. Optimal SEO: The primary objective of a business blog is to optimize your SEO. While a website is not a partion content changes regularly, a blog allows you to update the information regularly. In addition to updating the eyes of users, and you will maximize your chances of improving your SEO, since search engines “reward” updated content.
In addition, a blog is a way to set up links to your site that will enrich your Search Engine Optimization and visibility towards the Internet.
2. A picture of improved brand: For a business, a blog is synonymous with traffic. In fact, a blog can show a different aspect of your company. Freer and less formal, a blog is the way to humanize your business on the internet. Your picture will be even more valued, which will guarantee principal effect of a growing volume of visits.
In addition, through this blog you can prove that you are consistent with your web environment, and you encourage dialogue with users. At a time when the Internet has become an indispensable communication tool, creating this reassuring proximity is a major asset.
3. An inexpensive investment: Beyond the economic dimension of the blog, it is a tool that requires very little time compared to the benefits it generates. In fact, no need to master complex software to create a blog, updating of this interface is accessible to all. Adding text, photos, videos, takes just a few clicks.
But careful not to create and then abandon your blog. This may indeed harm you, since a blog abandoned vehicle picture of a little concerned about the news of his business environment.
In conclusion, a business blog is in no way a website, these tools have chancun different objectives. However, a blog is an advantage in terms of image and SEO. A website evolves more in one dimension while promoting the blog to create links and information.